Thank God someone is around to explain it to me:
What are the ethical standards for wine bloggers?
The Wine Blogger bylaws clearly state that it is ethically acceptable to do whatever it takes to get wineries, winemakers, and anyone else actually influential in the wine trade to acknowledge your existence and give you free stuff. As long as you're upfront about it, kind of. For example, if a winery sends you samples of wines to review and you review them positively in your blog, is it necessary to note that in your review? Yeah, right, who are you, Edward R. Murrow? Get over it. What if they send you free samples and you hate the wines? Now you got problems. Not ethical problems, but real problems. You can't go around trash talking free samples! Free samples have a way of drying up. Wine Blogger ethics have a simple way of dealing with this sticky problem--pretend it didn't happen. Close your eyes and make it go away as if you'd invested with Bernard Madoff. We're Wine Bloggers, we're not under oath. But it is safe to say that we certainly aspire to the ethical standards of Illinois Governors.
I, for one, am ready to take up this ethical burden.
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